For weekends like this, I can see why you wouldn't do a Top 10. I mean, outside of Ghostbusters: Frozen Empire, Immaculate, and the top three films from last weekend, is there really anything noteworthy to mention about what are going to be the bottom 10 movies? I'd say unless one of those films looks like it'll hit particular milestone or has some kind of historic drop, don't do a Top 10. Obviously do what you want, but I'd be fine with you spending more time on the films that are worth talking about.
Speaking of which, that transitions to a few things I want to say about Ghostbusters: Frozen Empire. Personally, I think walk-up business will be key in getting this film to over $40M. Looking at pre-sales, I started seeing a boost yesterday compared to the past few weeks where there wasn't a whole lot of traction. This just seems like one of those movies where the fanbase isn't as likely to purchase tickets right away. Maybe people genuinely aren't interested in seeing this sequel, but I'll have faith that most of the people who showed up for Afterlife will mostly show up for this one.
Also, it was just reported (via Variety) that the budget for this one was $100M. With Afterlife only grossing $204M on a $75M budget, it points to the problem with Sony trying to turn Ghostbusters into a franchise. It's never been that big internationally and despite Afterlife doing alright, it's not a strong enough number to warrant spending $100M on a sequel that could easily see diminishing returns. Sony holding the embargo doesn't do the film any favors either.
We'll see what happens, but this definitely looks like the weakest performer out of the four big March titles. Oh, and I'm hoping Immaculate does well.
For weekends like this, I can see why you wouldn't do a Top 10. I mean, outside of Ghostbusters: Frozen Empire, Immaculate, and the top three films from last weekend, is there really anything noteworthy to mention about what are going to be the bottom 10 movies? I'd say unless one of those films looks like it'll hit particular milestone or has some kind of historic drop, don't do a Top 10. Obviously do what you want, but I'd be fine with you spending more time on the films that are worth talking about.
Speaking of which, that transitions to a few things I want to say about Ghostbusters: Frozen Empire. Personally, I think walk-up business will be key in getting this film to over $40M. Looking at pre-sales, I started seeing a boost yesterday compared to the past few weeks where there wasn't a whole lot of traction. This just seems like one of those movies where the fanbase isn't as likely to purchase tickets right away. Maybe people genuinely aren't interested in seeing this sequel, but I'll have faith that most of the people who showed up for Afterlife will mostly show up for this one.
Also, it was just reported (via Variety) that the budget for this one was $100M. With Afterlife only grossing $204M on a $75M budget, it points to the problem with Sony trying to turn Ghostbusters into a franchise. It's never been that big internationally and despite Afterlife doing alright, it's not a strong enough number to warrant spending $100M on a sequel that could easily see diminishing returns. Sony holding the embargo doesn't do the film any favors either.
We'll see what happens, but this definitely looks like the weakest performer out of the four big March titles. Oh, and I'm hoping Immaculate does well.